Salesforce CPQ vs Conga CPQ which is best to Streamline Sales Processes

Salesforce CPQ vs Conga CPQ: In the realm of Configure, Price, Quote (CPQ) solutions, Salesforce CPQ and Conga CPQ stand out as powerful tools for streamlining sales processes and driving revenue growth. In this comprehensive guide, we’ll delve into the features, benefits, comparison, external resources, and FAQs related to Salesforce CPQ and Conga CPQ to help you make an informed decision for your sales team’s needs.

Understanding CPQ Solutions

Before we dive into the specifics of Salesforce CPQ and Conga CPQ, let’s establish a foundation by understanding the significance of CPQ solutions in modern sales operations.

CPQ Software Overview

Configure, Price, Quote (CPQ) software enables sales teams to automate complex pricing calculations, product configurations, and quote generation processes. By integrating seamlessly with CRM systems, CPQ solutions enhance sales productivity and accuracy.

Salesforce CPQ: Features and Benefits

As a native CPQ solution built on the Salesforce platform, Salesforce CPQ offers robust capabilities tailored to the needs of Salesforce users. Let’s explore its key features and benefits.

Features of Salesforce CPQ

  1. Native Salesforce Integration: Salesforce CPQ seamlessly integrates with Salesforce CRM, providing a unified platform for managing leads, opportunities, and quotes.
  2. Guided Selling: Salesforce CPQ offers guided selling capabilities to help sales representatives navigate complex product offerings and pricing structures.
  3. Renewal Management: With Salesforce CPQ, businesses can efficiently manage contract renewals and subscriptions, ensuring continuity of revenue streams.
  4. Contract Lifecycle Management: Salesforce CPQ provides comprehensive contract lifecycle management features, from contract creation to renewal and termination.

Benefits of Salesforce CPQ

  • Seamless Integration: Salesforce CPQ offers native integration with Salesforce CRM, eliminating the need for third-party connectors and ensuring data consistency.
  • Streamlined Sales Processes: With guided selling and automated quoting capabilities, Salesforce CPQ streamlines sales processes, reducing manual effort and errors.
  • Revenue Optimization: Salesforce CPQ helps businesses maximize revenue through efficient contract management, renewal automation, and cross-selling opportunities.
  • Enhanced Customer Experience: By providing accurate quotes and timely renewals, Salesforce CPQ enhances the overall customer experience, leading to higher satisfaction and retention rates.

Conga CPQ: Features and Benefits

Conga CPQ, part of the broader Conga suite of solutions, offers a comprehensive set of features designed to simplify quoting processes and drive sales efficiency. Let’s explore its key features and benefits.

Features of Conga CPQ

  1. Configurable Quote Templates: Conga CPQ enables users to create customized quote templates with flexible layouts and branding options.
  2. Document Generation: With Conga CPQ, users can generate professional-looking quotes and proposals in various formats, including PDF and Word.
  3. Workflow Automation: Conga CPQ automates quote approval workflows and notification processes, ensuring timely responses and approvals.
  4. Analytics and Reporting: Conga CPQ provides analytics and reporting tools to track quote performance, identify trends, and optimize sales strategies.

Benefits of Conga CPQ

  • Flexible Document Creation: Conga CPQ offers flexible document creation capabilities, allowing users to tailor quotes and proposals to specific customer needs and preferences.
  • Efficient Workflow Automation: Conga CPQ streamlines quote approval processes, reducing manual effort and accelerating sales cycles.
  • Insightful Analytics: With advanced analytics and reporting features, Conga CPQ helps businesses gain insights into quote performance and make data-driven decisions.
  • Scalable Solution: Conga CPQ is scalable to accommodate the needs of businesses of all sizes, from small startups to large enterprises.

Comparison: Salesforce CPQ vs Conga CPQ

Now that we’ve explored the features and benefits of Salesforce CPQ and Conga CPQ individually, let’s compare them side by side to understand their strengths and weaknesses.

Feature Salesforce CPQ Conga CPQ
Native Integration with Salesforce Yes No
Guided Selling Yes No
Renewal Management Yes No
Contract Lifecycle Management Yes No
Configurable Quote Templates No Yes
Document Generation No Yes
Workflow Automation Yes Yes
Analytics and Reporting Yes Yes
Scalability Yes Yes
Support Salesforce Support Conga Support

External Resources

To further explore Salesforce CPQ and Conga CPQ, consider accessing the following external resources:


Let’s address some frequently asked questions about Salesforce CPQ and Conga CPQ to provide clarity and insights.

Q: Is Salesforce CPQ only suitable for Salesforce CRM users?

A: Yes, Salesforce CPQ is designed for native integration with Salesforce CRM, offering seamless collaboration between sales and quoting processes.

Q: Can Conga CPQ be integrated with Salesforce CRM?

A: While Conga CPQ does not offer native integration with Salesforce CRM, it can be integrated with Salesforce through third-party connectors or APIs.

Q: Which CPQ solution offers better support options?

A: Salesforce CPQ provides support through Salesforce’s dedicated support channels, while Conga CPQ offers support through the Conga Support portal.

Q: How does pricing compare between Salesforce CPQ and Conga CPQ?

A: Pricing for Salesforce CPQ is typically based on user licenses, while Conga CPQ pricing may vary based on usage and additional features.


Choosing between Salesforce CPQ and Conga CPQ requires careful consideration of your business requirements, existing technology stack, and budget. While Salesforce CPQ offers native integration with Salesforce CRM and robust contract management features, Conga CPQ provides flexible document creation capabilities and workflow automation. By evaluating the features, benefits, and considerations of each CPQ solution, businesses can select the one that best aligns with their sales processes and objectives, ultimately driving efficiency and revenue growth.