What is salesforce dashboard

Salesforce Dashboards serve as powerful tools for visualizing and analyzing data, providing actionable insights to drive business decisions. In this comprehensive guide, we’ll explore the intricacies of Salesforce Dashboards, from their purpose and benefits to step-by-step instructions on how to create them. Whether you’re a Salesforce novice or seasoned pro, this guide will equip you with the knowledge and skills to harness the full potential of Salesforce Dashboards for your organization’s success.

Understanding Salesforce Dashboards

What are Salesforce Dashboards? Salesforce Dashboards are dynamic, interactive visualizations that display key metrics and data summaries in real-time. They enable users to monitor performance, track KPIs, and gain actionable insights into their business operations.

Purpose and Benefits of Salesforce Dashboards:

  • Data Visualization: Salesforce Dashboards provide intuitive, graphical representations of complex data sets, making it easier to identify trends, patterns, and outliers.
  • Decision-Making: By presenting relevant metrics and KPIs in a clear and concise manner, Salesforce Dashboards empower users to make informed decisions quickly and confidently.
  • Performance Monitoring: Dashboards allow users to track performance against goals and targets in real-time, facilitating proactive management and course correction.
  • Collaboration: Salesforce Dashboards can be shared with team members and stakeholders, fostering collaboration and alignment across departments and functions.

How to Create Salesforce Dashboards: A Step-by-Step Guide

1. Define Dashboard Objectives: Identify the key metrics and insights you want to visualize on your dashboard. Consider your audience and their specific needs and objectives.

2. Choose Data Sources: Select the Salesforce objects and fields that contain the data you want to analyze. Ensure that your data is clean, accurate, and up-to-date.

3. Design Dashboard Layout: Determine the layout and structure of your dashboard, including the placement of components such as charts, tables, and metrics.

4. Add Components: Use Salesforce’s drag-and-drop interface to add components to your dashboard, including charts, tables, gauges, and metrics. Customize each component to display the desired data and formatting.

5. Configure Filters: Apply filters to your dashboard components to allow users to interactively drill down into specific data subsets and segments.

6. Test and Refine: Test your dashboard to ensure that it accurately reflects your data and objectives. Solicit feedback from stakeholders and iterate on the design as needed.

7. Publish and Share: Once your dashboard is finalized, publish it to make it accessible to users. Share the dashboard with relevant stakeholders and teams, and set permissions as needed.

Best Practices for Salesforce Dashboards

  • Keep it Simple: Focus on displaying the most relevant and actionable insights. Avoid cluttering your dashboard with unnecessary components or data.
  • Use Consistent Formatting: Maintain a consistent look and feel across your dashboard to enhance readability and usability.
  • Regularly Review and Update: Periodically review your dashboards to ensure that they remain relevant and up-to-date. Update them as your business objectives and data needs evolve.
  • Train Users: Provide training and support to users to help them understand how to interpret and use the dashboard effectively.

External Links:

  1. Salesforce Dashboard Overview
  2. Salesforce Trailhead: Build Reports and Dashboards
  3. Salesforce Community: Dashboard Best Practices

Frequently Asked Questions (FAQs):

Q1: Can I create dashboards in Salesforce Classic and Lightning Experience?

Yes, you can create dashboards in both Salesforce Classic and Lightning Experience. However, the process and user interface may vary slightly between the two.

Q2: Can I schedule automatic refreshes for my Salesforce dashboards?

Yes, you can schedule automatic data refreshes for your Salesforce dashboards to ensure that they always display the most up-to-date information.

Q3: Can I customize the look and feel of my Salesforce dashboards?

Yes, you can customize the appearance of your Salesforce dashboards by choosing different themes, colors, and fonts, and by adding custom branding elements.

Q4: Are there any limitations to the number of components I can add to a Salesforce dashboard?

Yes, there are limitations to the number of components you can add to a Salesforce dashboard, depending on your Salesforce edition and license type. It’s important to be mindful of these limitations when designing your dashboards.


Salesforce Dashboards are invaluable tools for visualizing and analyzing data, enabling organizations to make data-driven decisions and drive business success. By following the step-by-step guide and best practices outlined in this comprehensive guide, you’ll be well-equipped to create effective and impactful dashboards that empower your team to achieve their goals and objectives. Harness the power of Salesforce Dashboards to unlock insights, drive performance, and propel your organization forward in the digital age.